Today, the life we live in is fast paced and it is hard for
people to take the time to sit and focus on one topic. But thanks to this
amazing website called Pinterest, it is easier for people to take the time to
organize their thoughts at any moment.
Pinterest is a vision board-styled social photo sharing
website and application. Users can create different boards – or theme-based
image collections – and add photos based on the theme the user selects.
In 2008 Paul created Pinterest but it was not published to
the public until 2010.
He designed the layout in a grid format to make it easier
for people to browse through pictures.
The main categories include topics from video games, house
décor, fashion, food, wedding stuff, design, architecture, and even DIY
projects.
Pinterest can be used by all types of people, that’s what
makes it such a great website to use! It is compatible with out fast paced
lives because of how organized and user friendly it is.
The boards can be accessed off a personal account, which can
be opened off any device. This makes it easier to keep up with a constant
vision board that can be used later when it is needed.
Apart from that, the best part about Pinterest is that it
can be customized according to personal individual interests. People can decide
what categories and boards to follow and it personalizes their Pinterest
homepage depending what they want to see.
For example if you are interested in Do It Yourself crafts
and ideas, Pinterest has an entire category in the search specified for DIY.
When you select the category it opens up a combined collection of all the DIY
posts that have been posted on Pinterest!
The best part about it, is that most of these posts are
linked to websites, so you can click on the image, be redirected to the
original website, and gain more information on the project. Like with the food
posts, the links will lead to recipes!
Pinterest is a constant tool that is used by people due to
the “pin” button. It makes Pinterest accessible on any website that someone
might be on.
Of course there are privacy terms, and Pinterest does not
pin directly from Facebook and Instagram to avoid any privacy terms.
Most of the style
and accessories are also linked to websites that lead to places where you can
buy them, or make them.
It makes it easier
to link the vision boards that people create to ways to actually acquire what
is posted. It gives people the extra step between imagining something and
making that a reality.
Pinterest is also
used to publicize businesses. For example a major success story is that of
Etsy! Etsy is a company that allows small, homemade businesses a chance to
promote their products.
What they did was
create a Pinterest account and link all of their posts to their website and
eventually it set a chain reaction to the rest of the Pinterest community. Etsy
was able to determine what was popular on their website by seeing what is
popular on Pinterest. They’ll know that it will also be popular in their
community.
Today Etsy is one of
the most popular businesses linked to Pinterest. It is the perfect reflection
of a success story to businesses that used Pinterest to promote themselves.
Through Pinterest
they were able to document what people want through the number of likes, re-pins,
and comments. According to statistics, Pinterest has helped increase the views
on Etsy by 22%, and the sales have also gone up by 20% per week!
Today, businesses in
general use Pinterest as a tool to help promote their products and themselves.
This goes for businesses that sell tangible items, and also those that sell
advice.
There are certain steps for businesses to use Pinterest to
help promote themselves
First you have to:
·
Identify your vision and give it clarity
·
Reinforce your daily affirmations
·
Keep your attention on your intentions
The vision boards help you keep your intentions clear by
adding a few words to the board description.
The boards also keep you focused on what you are posting, it
limits your posts to a specific category
Each board and post should be linked to the company website
in one way or another.
Pinterest allows people to create a vision board for
anything and everything at any time they please.
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