Schema

In my university class, New Media, we were given the book “New Media – Critical Introduction – Second Edition” by Martin Lister, Jon Dovey, Seth Giddings Iain Grant, and Kieran Kelly. One of the topics in the first chapter was a schema of the global term “new media’

A Schema is a diagram or an outline.

The schema of the global term New Media included

New textual experiences

New ways of representing the world

New relationships between subjects (users and consumers) and media technologies

New experiences of the relationship between embodiment, identity, and community

New conceptions of the biological body’s relationship to technological media

New patterns of organization and production

New textual experiences:

New textual experiences include new forms of genre and textual format in general. This also includes different kinds of entertainment, pleasure, and patterns of media consumption. Media consumption includes the consumption of computer games, simulations, special effects cinema and more.

On a daily basis we consume. New media gives different way for users or consumers to obtain textual information. For example, the new textual format could include online social media or blogs or more. People now go about text based content in a different way than in the past.

People no longer experience the patience of reading long thought out articles and skim.

Computer games and special effects cinema have also changed the face of consumption. These are just examples of ways that people manage to use “new media” to be thrown into a different experience – or a different way to experience.

New ways of representing the world:

Media offer new representational possibilities and experiences. This includes immersive virtual environments, which are environments that engage the consumer. For example, any interactive games or live simulations could be perceived as a new representation. There is also screen-based interactive multimedia. This could go from using an ATM machine to taking online tests. Everything is based on the selection of the consumers while using a screen.

New relationships between subjects (users and consumers) and media technologies:

The relationship between “subjects” and “media technologies” has changed drastically. There are changes in the use and reception of image and communication media. For example, before, we used to receive information at a timely manner through televised broadcasts or periodical newspapers. Now we gain information instantly. Communication has also become more instant. People are able to reach others from anywhere in the world at any given moment.

Another change is found in the meanings that are invested in media technologies.

New experiences of the relationship between embodiment, identity and community

Shifts are found in the personal and social experience of time, space, and place. Each of the previously stated has implications or effects for the way that we experience ourselves and our place in the world.

New conceptions of the biological body’s relationship to technological media:

There are challenges to see differences between what is real and what is fake – human and artificial. For example, now many sites have text boxes that we need to fill out just to prove that we’re human and not computers. (That was kind of a bad example).

There are also challenges in distinguishing between nature and technology – like those strategically placed palm trees that are actually cellphone towers.

And also, it is hard to differentiate between the body and media as technological prostheses. A prostheses is something prosthetic, to replace a missing part of the body. For example, many people have prosthetic body parts to replace what they have lost.

New patterns of organization and production:

There are wider realignments and integrations found in media culture, industry, economy, access, ownership, control, and regulation